Several small compact cars have recently floundered in multiple manufacturers' efforts to further attract Generation Y consumers, with the lack of style and assertiveness cited as the main reason. Several newer models such as the Dodge Hornet concept, Honda Fit, and Dodge Caliber are poised quite well to capture market share, on the other hand. That said, former Ford product planner John Wolkonowicz claimed Ford has plans to bring back the Bronco, in a sharp and crisp package in 2009. Speculation about a new compact hatchback also exists. Could the Ford Reflex concept see production? A little spice never hurt anyone, so we will just have to wait and see.