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Bold Moves: Designing Dreams at SEMA Print E-mail
Tuesday, 02 January 2007 Written by Tim Beggs   

Ford Bold Moves at SEMA

From historic Model A's to today's hottest throwbacks, the Special Equipment Market Association show in Las Vegas, Nevada, has always brought something new to thirsty aftermarket enthusiasts. As time passes, more and more themes about individualization and customization make their way into the limelight, with even automakers taking the plunge to team up with custom designers and builder. Ford has shifted much of their recent focus in their production ventures into more partner-based projects with names such as Carroll Shelby (of course), Chip Foose, Jack Roush, and many other famous names in the automotive and racing realms. Take a closer look (video below) at FoMoCo's latest dabbling in the aftermarket. So far, we've seen great results of the synergy between automaker and auto-tailor - will it continue, or will people seek conformity over customization in the end?

 
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