If there has ever been any doubt as to what truck seems to captivate more and more consumers year over year, Ford's latest media release from the Bold Moves initiative makes certain the king of the hill is quite apparent. Targeting not only market segments where trucks are of interest, Ford even goes so far as to refine its best-selling F-series pickup trucks to sway non-truck owners to buy into the blue oval family. It really is interesting to see how the evolution of the pickup turns from a once rugged and spartan demeanor into one of unquestionable durability and luxury. Check out the video below to see what Ford has in store for the F-series and what several customers have to say as well.