American Idol, SuperNanny, Extreme Home Makeover, the Apprentice, Survivor ... now Ford? That's right, one of American Idol's sponsors will soon be joining the fray of jaded reality with its very own reality television program. The premise of the show is to be based on selected participants working with Ford designers to formulate concept vehicles that could be considered for production. "It's a very cool idea," said analyst Jim Sanfilippo of Automotive Marketing Consultants Inc., who called it a good way to convey Ford's message to the buying public. "It's a way to engage the audience in a way that they can identify it."